Aliza Cooperman

Marketing & Copywriting Freelancer

Hello! I’m Aliza, a marketing and copywriting consultant with a passion for helping businesses tell their story. After years crafting messaging for e-commerce, retail, and experiential brands, I specialize in developing compelling content, refining brand voice, and creating copy that connects with diverse audiences. Whether you need a strategic partner for brand storytelling, a writer to elevate your campaigns, or someone to bring fresh ideas to the table,

Services

Brand Voice & Messaging Development
Website, Landing Page, and Product Copywriting
E-commerce Content Creation & Optimization
Email Campaigns & Customer Lifecycle Copy
Content Editing & Brand Alignment
Experiential & Retail Storytelling
Campaign & Product Launch Copy Support
Cultural & Multilingual Messaging

Let’s Talk

SELECTED WORK

Wiñak Organization
Role: Web Copywriter & Narrative Strategist

Impact: Led a full rewrite of mission and program copy for a Kichwa-led nonprofit, translating complex work around sustainability, women’s leadership, and Indigenous autonomy into clear, accessible language. The new copy strengthened donor-facing storytelling, clarified program goals, and made the site more navigable for international supporters and partners.

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Life Lab Organization

Role: Copywriter for Educational & Nonprofit Content

Impact: Wrote and refined web copy supporting Life Lab’s national educator training programs, helping articulate the value of garden-based learning for schools, teachers, and funders. The work improved message consistency across programs and reinforced Life Lab’s position as a leader in experiential, outdoor education.

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Venus Spirits
Role: Hospitality Brand Copywriter

Impact: Crafted experiential copy that communicates not just what Venus serves, but how it feels to be there—connecting the on-site distillery, cocktail program, and kitchen into a cohesive narrative. The messaging supports brand differentiation and invites guests into an experience rather than a transactional dining moment.

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Shalom House Fine Judaica
Role: Brand Copywriter & Voice Development

Impact: Developed brand-aligned web and product copy for a multi-generational Judaica retailer, balancing cultural depth with e-commerce clarity. The refreshed voice highlighted craftsmanship, heritage, and ritual use, supporting customer trust and guiding shoppers more confidently from browsing to purchase.

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Sin Mala Uva
Role: Freelance Copywriter & Brand Storyteller

Impact: Developed compelling wine-focused copy and digital content for Sin Mala Uva, a boutique wine bar, translating complex wine knowledge into approachable, engaging language. Crafted tasting notes, menu descriptions, and event promotions that strengthened the bar’s brand voice, enhanced customer engagement, and positioned the space as a destination for both wine enthusiasts and newcomers.

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